Afrokaans
Strategy Workshops
Identity Development
Content Development
Digital Design
Web Design
Unbound by borders, afrokaans values humans and relationships, balance and brilliance. They navigate clients, crew and creativity, to make enduring productions that all involved are proud to be a part of.
Discovery
We ran a series of workshops to understand the challenge. afrokaans may be boutique in size, but not in stature. It’s producing huge fan favourites. Operating in an industry literally in motion, it needed a fresh, enthusiastic brand expression.
Brand strategy & identity
Afrokaans makes TV, lives TV, loves TV. We had to create a brand identity that celebrates the drama, thrill, and comfort of entertainment.
At the heart of the logo design is a circular lens mnemonic that reflects a camera.
It allows afrokaans to speak for itself and showcase the work. To add character, quirk and lift we created a family of illustrative elements. As a brand, afrokaans isn’t edgy. It’s everyman, held together by an offbeat charm and humour.
Time to tell stories
TV is fun! What better way to inject curiosity and wit than by riffing and teasing our love affair with TV? We crafted a down-to-earth, mischievous tone of voice that takes the work, but never afrokaans, too seriously.
Web design
An atypical colour palette and expressive graphic elements make afrokaans’ online real estate a dip into whimsy, adventure and genuine generosity. Navigation is obvious. User experience is seamless. Content is adaptable, affording the afrokaans team easy access to updates, blogging and sharing capability.
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