Esooko

User Experience Design
Digital Design
Web Design
App Design
App Development

App design for fashion lovers who want to take action for the planet.

Esooko is the ultimate marketplace for eco-conscious fashion lovers. By buying and selling pre-loved clothes, Esooko users actively and purposefully support environmental initiatives.

Experiencing the user

We kicked off with an extensive market research process. We conducted in-depth, hour-long interviews with teens and young adults to identify user personas unique to Esooko. From there, we created multiple user journeys, forcing us to encounter every user’s need, and solve for it.

User flow exploration

To guarantee a seamless and consistent user experience across various devices, we meticulously designed multiple user flows. This approach allowed us to address the unique needs of each user persona while ensuring smooth navigation and interaction with the online marketplace.

High-fidelity wireframes

Stripped of distracting aesthetics, we developed comprehensive, high-fidelity wireframes to refine content and information architecture. Usability and accessibility had to be frictionless. App design, especially for discerning youth, demands effortless interaction and excellent user experience.

Designing the future of fashion

Once wireframes were faultless, we moved onto the app user interface. We designed a library of scalable, replicable graphic elements to work seamlessly across iOS and Android. Our all-inclusive style guides detail typography, colour, image and iconography usage.

We conducted regular prototyping with users to guarantee authenticity of expression and meaningful user experience.

You can leave your app on

App design must deliver and delight. From onboarding to checkout, we designed over 200 screens to facilitate sustainable fashion choices and critical eco-friendly initiatives.

Esooko was named as one of the top ten apps to watch out for on the Apple store, within the month of its release.