Illustration
Illustration that
makes brands feel unmistakably human.
We create illustration styles that belong to you and nobody else. Not stock, not whatever’s trending. The kind of artwork that explains an idea faster than a paragraph can.
Our Focus
Visual identity with character and purpose.
Illustration earns its place, or it shouldn’t be there. It creates recognition, communicates ideas faster, and gives a stronger emotional connection.
01
Distinctive visual language
We create illustration styles tailored to your brand, helping your product feel memorable and instantly recognisable.
02
Complex ideas made clearer
Illustration can simplify concepts, guide attention, and communicate information in a more human and accessible way.
03
Flexible across every touchpoint
From websites and products to campaigns and social content, we create illustrations to work consistently wherever they appear.
Built to support the story
behind the brand.
From icon systems to full visual worlds, we create illustration work that feels connected, intentional, and usable in the real world.
Custom Illustration
Illustration styles built for your brand rather than pulled off a shelf.
Iconography Systems
Scalable icon sets designed for clarity, consistency, and flexible use across digital products and marketing.
Character & Mascot Design
Distinctive characters and brand mascots designed to bring personality and recognition to your brand.
Editorial & Campaign Artwork
Illustration work created for campaigns, launches, storytelling, and content-led experiences.
Product & Interface Illustration
Supporting visuals designed to improve usability, onboarding, communication, and interaction.
Illustration Guidelines & Assets
Structured asset libraries and usage guidance to help your team apply illustration consistently over time.
The people we work with in their own words.
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Untold Heroes are some of the most enjoyable people to work with. Every piece of work they do is ahead of time and of the highest quality. And they are extremely dedicated to any task you put in front of them. We originally asked them to design the UI/UX of our new fashion marketplace and once we saw the amazing results, we knew we wanted them for every future design project!
Jacob Simons , Co-Founder, Esooko
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Untold Heroes are incredible professionals. They are highly creative, structured (always delivering on time) and obsessively hard working.
Alberto Gandolfi , Managing Director, Goldman Sachs
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Working with Untold Heroes has been a valued partnership for over six years. Their team consistently delivers exceptional results and provides a level of service that is truly world-class. Throughout our long-standing relationship, they have proven to be reliable, professional, and bring a collaborative approach to everything they do.
James Vodden , Marketing Lead, BBD
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Highly recommended. I have worked with the Untold Heroes team for many years. They have consistently produced high-quality websites on time and on-budget. But not just that – they also give great advice on how to get the best result. I hope to continue working with them for years to come!
Philip Hall , Managing Partner, Thorndon Partners
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First class team operating at a very high level. I have always been impressed by the delivery of Warren and team, including their attention to detail and willingness to always go the extra mile for their clients. I would not hesitate to recommend them.
Alan Morgan , Managing Partner, Kendal Advisory
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Untold Heroes are our go to for everything digital and we have always trusted them to help put our best foot forward. Highly recommended.
Polly Blenkin , Partner, Milberg London
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I have worked with Untold Heroes for a number of years now and can honestly say that they are brilliant. As the co-owner of a small marketing and design agency, we need partners that we can trust and rely on, and who can be flexible and on hand when we need them, and Untold Heroes – especially Warren – are second to none. They are so knowledgeable, helpful, friendly, professional – everything you need. Can't recommend highly enough!
Joanna Blackman , Co-Founder, Black & Gray
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We've been using Untold Heroes for web hosting and website management at Mallett for a while now, and they've been excellent throughout. Warren and the team are responsive, reliable, and really easy to deal with — exactly what you want from a technical partner when your focus is on running your business, not worrying about your website. The service just works.
Simon Dickson , Design Director, Mallett
Stock is drawn for everyone, which means it’s drawn for nobody. Your competitors can buy the same set tomorrow. A custom style is built around your brand and only exists in it.
This works differently to a brand, and the difference is worth a minute.
Your brand can only ever belong to one company, so it’s yours outright. Illustration isn’t like that. The same set of artwork can live on a website, a product range, packaging, a campaign, merchandise. So we licence it for what it was commissioned for rather than handing over blanket rights to everything it could become.
In practice: artwork drawn for your website is cleared for your website. If it’s heading onto something you sell, say so while we’re scoping and we’ll price those rights in. That’s a short conversation upfront and an expensive one after ten thousand units have been printed.
Full ownership is available if you want it from the start. It just gets agreed and priced at the beginning rather than assumed later.
Yes, and we can also extend one. If you’ve got illustrations you like but not enough of them, we can work out the underlying rules and build a system that grows without drifting.
It depends what you’re building. A small icon set is a different job from a full visual world. We’ll scope a number with you upfront rather than leave it open-ended, because open-ended illustration projects are how budgets disappear.
Yes, and it’s quicker the second time. Once a style exists, extending it is far less work than establishing it. When you need more, come back to us.
Production-ready exports in whatever you need for web and print. Where you’ve taken full ownership of the artwork, the working files come across with it. Tell us where the illustration is going and we’ll set the exports up properly for it.
Yes, we have animators in the team. Tell us at briefing if animation is even a possibility. Knowing upfront changes how the artwork gets built and saves redrawing it later. If it comes up after the fact we can usually still work with what we’ve made, it’s just a longer route to the same place.
One to two weeks for a style plus an initial set. Once the style is settled, adding to it later is considerably faster.
