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Perkbox

  • Branding and Identity
  • Illustration

Perkbox came out of a merger needing one brand where there had been two. We refreshed the logo suite, the palette, the type and the imagery direction, then wrote the guidelines that let a large team apply all of it without asking permission every time. Over three hundred pieces went out in six months, across the website, the app, email and editorial. The real test was whether a designer who had never met us could pick the brand up and get it right. They could.

Four variations of the Perkbox logo in different background colors: dark blue, purple, and light gray. Hand holding a smartphone displaying the Perkbox app with the text "A fresh new look" and features highlighted. Collage showcasing individuals enjoying discounts, celebrating a birthday, and using a mobile app for recognition.
A bearded man in a suit sits at a desk with frames depicting an hourglass and stacks of coins in the background. World map with icons representing global rewards, meditation, discounts, and appreciation messages. Three animated characters: a woman with shopping bags, a man holding plants, and another woman using a phone.
Four illustrations depicting rewards: a woman celebrating, someone meditating, a person in a car, and a parent with a Collage featuring an office scene, a group of people, a woman speaking, and a man exercising on a bike.
Collage with illustrations of business graphics, a calendar, a smartphone, yoga, and digital platforms. Four illustrated scenes: suitcase, cyclist, globe with connections, and joyful people celebrating.

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