Skip to content

Afrokaans

  • Branding and Identity
  • Content
  • Illustration
  • Web Design

Afrokaans is a small production company making shows a lot of people watch, which is an awkward gap to explain. We ran workshops to find the position, then built the identity around a circular lens mnemonic, so the camera does the introducing and the shows do the talking. Illustration gave it the quirk. The tone of voice takes the work seriously and the company not very, which is roughly how the people there actually speak. The website runs the same attitude, in a palette the industry doesn’t normally reach for.

Hello. We're afrokaans. We Make TV. Text on a purple background.
A hand writing on a yellow sticky note, surrounded by more sticky notes and a cup with a paintbrush. Camera lens with a blue sky and clouds, surrounded by a tiger-striped border, labeled "Why," "How," and "What. Colorful sticky notes pinned to a blue wall, with some handwritten text visible.
Filmmaker wearing a mask operates a camera on a film set, with another crew member nearby. A cameraman stands on a sandy beach while holding a camera rig, with greenery and a banner in the background.
Text on a dark blue background: "Get real. Work hard. Be human.
Typography in bold purple text against a light orange background, with various letters and words faintly visible. Color palette featuring various shades with labels, arranged in a repeating circular pattern.
A person holding a movie clapperboard, with the word "afrokaans" displayed prominently in pink. Logos and color variations for "afrokaans" branding, including the tagline "afrOkaans Makes TV. Circles in varying colors with images inside, and the text "Cresato Brilliance" centered in a prominent yellow circle. Various business cards for "afrokaans" scattered on a textured surface. Afrokaans is a production agency in Cape Town, offering diverse content services from films to formats.
Person in a beige outfit stands confidently with a video camera on a tripod, framed by a colorful circular backdrop. Person in a patterned outfit stands on a tripod, head replaced by a camera and colorful abstract elements. Text design: 'Square eyes are the best eyes' with additional text 'Shh. THE TVS SPEAKING' on a dark background.
Cheetah standing with a photo frame depicting a couple, framed by a leopard-print circle, on a green background. The best people watch TV, displayed in bold purple text on a light beige background. A mannequin holding a large circular object with a mountain scene, wearing a colorful jacket; text reads "LET THERE BE TV.
A man in a colorful shirt stands in front of a floral background, promoting "Die Kileh" Season 11. Laptop displaying a blue screen with the text "Hello. We're afrokaans. We Make TV." in a modern font.
Laptop on a surface displaying a project presentation with a retro design, with a racket in the background. Laptop displaying "Turkey Technical Expertise" with logos on a sunlit patio by a pool.
Laptop placed on the floor displaying a colorful presentation about storytelling and passion.

More work