Büchner Bürgers
- Branding and Identity
- Illustration
A burger pop-up that launched inside a bar, built on a love of heavy rock and the 1950s diner in equal measure. We put an umlaut over the u in Bürgers, where it does double duty as a metal band and a German surname, and took the rest from the diner: red, off-white, a mustard yellow for the cheese, and a brown dark enough to hold the German end up. “Let’s get smashed!” went on the packaging. It works on the burgers and on the bar.
